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Only 3 months till spring season….can’t come quick enough! Time to reduce prices to make room for spring cars. Best selection of 4x4s and AWD vehicles we’ve ever had available now.
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All vehicles purchased from either Wiley Luxury Brand Auto or Wiley Affordable Auto during Boxing Week (Dec 28-31) include a Fully Revitalizing Vehicle Detail, 4 Season Package-an over $899. value. Come see me next week!
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Thanks to everyone who stopped by on Saturday for our complimentary anti-freeze test. Your donations to the United Way were greatly appreciated! If you couldn’t make it out, please give us a call and stop by either location and we will be happy to test it for you.
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Sat, Dec 18th, 10-3, visit Wiley Affordable Auto, 135 Dieppe Road, St. Catharines for our “Fill the Limo with Food Drive” for the United Way! Complimentary anti-freeze check ups and gift certificates for sale with $10. of the proceeds to the United Way as well. Don’t forget to check out our AWESOME inventory too!
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http://www.tvcogeco.com/niagara/gallerie/the-source/2122-march-source-stories/16135-used-care-assurance
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Wiley Luxury Brand Auto - Testimonials
Professor Martin Kusy
“The partnership between CAA and Wiley Luxury Brand Auto elevates the comfort zone for perspective clients. When buying pre-owned vehicles there is always a certain amount of trepidation. Alleviating this are both reputation and service. Mark’s company Wiley Luxury Brand Auto addresses both. He has a stellar personal reputation in the community and CAA has a national brand for quality. I’ve purchased three cars and couldn’t have been happier!”
Martin Kusy
Professor & Former Dean of the Faculty of Business
Brock University
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A NIAGARA FIRST - Wiley Luxury Brand Auto named as Ontario’s first CAA Certified Pre-Owned Dealer
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CAA Niagara Launches Used Vehicle Inspection Service THOROLD, Ontario (March 9, 2010) – CAA Niagara today launched a pilot program that should bring relief to local residents worried about making the right used car purchase. The 98-year auto club has launched a new 143-point vehicle inspection program designed to give the motoring public peace of mind when purchasing previously enjoyed vehicles, said Bill Willard, CAA Niagara’s Vice President of Automotive Services. Wiley Luxury Brand Auto Inc., located at 219 Merritt Street in St. Catharines will be the first Niagara dealer chosen to participate in the program, Mr. Willard said. The inspections are carried out by vehicle technicians with no less than 20 years experience, at CAA Niagara’s Car Care Centre at 363 Lake Street in St. Catharines. It includes exterior body and paint, frame, trunk, mirrors windshield, the cooling system, the electrical system, the fuel system, steering and front suspension, the engine and driveline, rear suspension, exhaust system, wheels and tires and the brakes. The inspection concludes with a thorough road test to see how the transmission, steering, brakes and driveline perform. A detailed written report and a vehicle history is prepared for the dealer by CAA Niagara and it stays with the vehicle to be shared with the new owner. “For almost 100 years, Niagarans have trusted CAA for the best in emergency roadside assistance, now they can trust their used vehicle purchases as well,” said Mark Wiley, President of Wiley Luxury Brand Auto Inc. “I’m thrilled to be CAA Niagara’s first vehicle inspection partner. Putting the CAA Niagara seal of approval on my cars is an honour and an outstanding symbol of trust.” CAA plans to roll out the inspection program to reputable used car dealerships across Niagara. The local program is modeled after a similar program managed by the British Columbia Automobile Association (BCAA), a sister club to CAA Niagara. BCAA has more than 40 dealers involved in its vehicle inspection program.
Contact: Rick Mauro,
Vice President Marketing & Public Relations
905-984-2008 (direct line) 289-241-8456 (cell)
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Used Car Certification Program Jungle
By Mark Wiley
Note: after being part of the design and roll out teams for both GM Canada’s and Mercedes-Benz Canada’s Used Car Certification Programs I’ve enjoyed an insiders view and experience of why these programs exist.
When it comes to used car certification programs it seams that no matter which the original equipment manufacturer (OEM) is they have a certification program that is going to ease all your worries when it comes to buying or leasing a used vehicle of their brand.
Sounds very solid at first, especially when told by one of their veteran used car sales staff, however when you really think about it, some obvious and some not so obvious questions start to arise:
Q: With all the amazing pre-owned vehicle choices out their today why are they only promoting their brand?
A: Because the program is subsidized by the remarketing program of the applicable OEM and they are only interested in moving their off lease vehicles and maintaining the residual value of their lease fleet: therefore keeping the prices higher for your desired used car.
Q: Why does their exchange program (if there is one) have a time limit and only allow me to exchange from their inventory?
A: This is the case to discourage you from switching. Also you have already negotiated your best price on your initial purchase and if you switch it you have to pay the asking price on the vehicle you are switching for. Often this allows the used car department to split the full profit on the second car and create two deals. Result is you pay too much.
Q: Why do I have to come back to their service department for warranty repairs if required?
A: For control. OEM doesn’t want you to get a taste of better value service or an independent opinion on your recent purchase.
Q: Why do I have to pay a considerably higher price to get their advertised low finance rate?
A: If it sound to good to be true…this is the case because the built in OEM warranty and low finance rate are actually additional profit centers for the OEM dealers business office and you pay for this to feel better about your purchase.
Q: How can an OEM dealer offer a lower finance rate than my own bank?
A: Again you are paying for this in the higher vehicle price. Also the finance wing of the OEM is subsidizing the rate to help move their off lease fleet of vehicles that the original customers no longer want.
Q: Why does the business manager at the OEM dealer push so hard for me not to use my line of credit and go with their almost unbelievable low rate?
A: Again control. The last thing the OEM dealer wants is for you to go to your own bank. All those extra things you have purchase for your peace of mind (rust proofing, life insurance, interior protection, etc.) may or may not be necessary and the last thing the OEM dealer wants is for an outside unbiased advisor influencing your decision.
Q: Why do I have to pay extra for an extended service plan to use their advertised low rate?
A: This is part of the package and ties the OEM’s control plan of your future business together. Also it adds two more areas of profit to the deal, the purchase of the service plan and where you come for your future service at a higher price of course.
Q: Why can’t I put a vehicle from the US through the OEM dealers used vehicle certification program, especially after sometimes having to spend money in their service department to make it so called ‘Canadian compatible???’
A: A US vehicle at an often much lower price completely erodes the value of an OEM’s lease portfolio. All of those low new car lease prices are based on artificially inflated residual end values to make it undesirable for you to buy out those leases when they come due. Therefore an often superior vehicle from the US will allow you to drive more vehicle for less leaving the OEM stuck with all their off leases. (Special note: OEM dealers would love to offer US vehicles through these programs but usually are not allowed due to their OEM dealer contracts)
All of these are great questions the OEM dealer doesn’t want to hear. Their dealership is financially structured around being able to sell used cars that are reconditioned through only their service and parts departments usually at full price to maximize profit (re: the price you pay).
Where do your choices come into this? With so many options on the pre-owned market today how does being funneled into one brand at one OEM’s franchise help you make an educated decision, of such importance, with the confidence you deserve?
It doesn’t. In fact it can be confusing beyond imagination and only contributes to the sometimes daunting task of buying a used vehicle in the first place. It also tends to build mistrust rather than confidence. However, once you are at the OEM’s operation the dealer has you right where they want you, in front of their NEW VEHICLES and of course this opens up a whole new set of traps and hooks associated with the 45% depreciation that new car is poised to suffer in its first couple years.
Coming up in the next few days I’ll get into the alternatives to purchasing a pre-owned vehicle at an OEM dealer so please watch for my upcoming articles and videos or email me at mark@wlba.ca
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Great example of a high km vehicle with extreme value… www.wileyluxurybrandauto.com
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